The Museum of Dialogue – the Communication Revolution in the Art World
Ekaterina Titova
pp. 77 - 88
 
Title: The Museum of Dialogue – the Communication Revolution in the Art World
Authors: Ekaterina Titova

Abstract: Contemporary communication practices are transforming the museum on multiple levels, including the way it interacts with its audience. In the context of digital transformation, traditional one-way communication models are gradually being replaced by interactive, personalized and two-way forms of exchange. The use of social networks, mobile applications, virtual platforms and multimedia resources allows institutions not only to expand their reach, but also to encourage more active audience participation. In this new context, visitors are no longer just observers – they become co-creators in the production, interpretation and dissemination of cultural content. The study examines both the advantages of this communication transition and the challenges related to engagement, authenticity and cultural dialogue in a digital environment. The application of a strategic approach to the use of new communication forms is key to the successful functioning of the museum institution.

Keywords: Museums; Cultural Dialogue; Museum Audience; Museum Transformation; Digital Environment; Innovation.

Received: 25-09-2025     Accepted: 04-12-2025     Published: 27-12-2025

Citation: Titova, E. (2025). The Museum of Dialogue – the Communication Revolution in the Art World. Cultural and Historical Heritage: Preservation, Presentation, Digitalization (KIN Journal), 11(2), ISSN 2367-8038, Institute of Mathematics and Informatics – Bulgarian Academy of Sciences, 77–88. DOI: https://doi.org/10.55630/KINJ.2025.110206