Autor(s)

Mirena Todorova-Ekmekci, Galina Bogdanova, Todor Todorov

Published at

TEM Journal. Volume 11, Issue 2, Pages 651-657, ISSN 2217-8309, DOI: 10.18421/TEM112-19, May 2022

Abstract

    Businesses and institutions often need to monitor digital innovations and stay competitive and up-to-date. New digital media is developing and influencing the environment fast, raising also topics like accessibility, data storage and protection, automatic and artificial intelligence processes. Understanding and using better new digital media and tools for companies and society also includes processes such as management, measuring, evaluating and analysing the effectiveness and usefulness of brand marketing and presence in new digital media. The research shows results of survey among experts for using new digital media in marketing strategies of companies. The paper also presents basic facilitating metrics and measurement tools used in the training process of digital marketing specialists.

Keywords

digital media; metrics; analysis; marketing; instruments; methods; evaluation

Acknowledgement

    This research was funded by the National Science Fund of Bulgaria (scientific project “Digital Accessibility for People with Special Needs: Methodology, Conceptual Models and Innovative EcoSystems”), Grant Number KP-06-N42/4, 08.12.2020.

Links

https://doi.org/10.18421/TEM112-19

https://www.temjournal.com/content/112/TEMJournalMay2022_651_657.html

Cite as

Todorova–Ekmekci, M.; Bogdanova, G.; Todorov, T. (2022). Analysis and Evaluation of New Digital Media Usage, Impact and Presence, TEM Journal. Volume 11, Issue 2, Pages 651-657, ISSN 2217-8309, DOI: 10.18421/TEM112-19, May 2022

The publication presents research on the project